TechCrunch
Ifueko Igbinedion PhD ’22, Marlyse Reeves PhD ’22 and Wharton alumni Isoken Igbinedion, and Simone Kendle founded Parfait, a company that uses technology to more efficiently design and create wigs, reports Ron Miller for TechCrunch. “The four women have built a solution that lets women simply choose a wig and answer a series of questions to come up with the final design,” explains Miller. “They have mixed this with machine learning to help with sizing and proper tinting, while bringing in human stylists to make the final decisions when needed.”