Institute Professor Emeritus John Little, a founder of operations research and marketing science, dies at 96
The MIT Sloan scholar was a part of the Institute community for nearly eight decades.
The catch to putting warning labels on fake news
Study finds disclaimers on some false news stories make people more readily believe other false stories.
A fair price to pay?
Study shows online retail prices often match store prices — and suggests why they sometimes do not.
![A new study finds generally higher prices with occasional sales mixed in will yield more revenue than consistently low prices, at least for fashionable goods. “The high-value customers will still buy the product,” Karen Zheng says. “They want to [avoid] this feeling of regret, which would occur if they wait now and then cannot get it in the future.”](/sites/default/files/styles/term_page__news_article/public/images/201605/MIT-Quantifying-Regret.jpg?itok=qLKeqfIg)
Are you a “harbinger of failure”?
Study: Some consumers have an unerring knack for buying unpopular products.
A digital master class
George Westerman shares leadership lessons from corporations that successfully transform themselves through digital technology.
“Rocket science” for marketing
Startup’s software, designed to plan NASA space missions, now drives more effective online advertising.
Observing the observers
MIT Sloan’s Juanjuan Zhang studies how people make decisions — even life-and-death decisions — based on observation and inference.
Views you can use? How online ratings affect your judgment
Study: Positive comments create an illusory snowball effect, while negative responses get cancelled out.
Sloan student is dressed for success — in her own line of clothes
Aminata Kane MBA ’13 aims to have a positive social impact on the African continent while making great-fitting clothes.
Too much information?
MIT Sloan marketing professor Catherine Tucker analyzes the boundaries of privacy in a connected world.
Glen Urban, former MIT Sloan dean, retires to focus on research; leaves behind $1 million gift
Establishes a PhD marketing fellowship at the school
Questions about social media or email marketing? MIT specialist has answers
Stephanie Hatch is MIT’s first social media and email marketing specialist. As the Institute’s central resource for digital strategies, she can advise those new to social media as well as those who want to take it to the next level.
