Business and management

Zero-knowledge proof (ZKP), a cryptographic method invented by three MIT researchers in 1985, enables authentication of private information without revealing information that could be compromised, reports Victor Shilo for Forbes. “ZKP has the potential to protect privacy in a wide range of cases,” writes Shilo. “By implementing ZKP, businesses and society can evolve to ‘open data 2.0’ where daily transactions are completed in today’s digital economy but without disclosing unnecessary sensitive information.”

A new study by Prof. David Autor examining the effectiveness of the Paycheck Protection Program found that the program ended up subsidizing business owners and shareholders more than workers, reports Stacy Cowley for The New York Times.  “Jobs and businesses are two separate things,” says Autor. “We tried to figure out, ‘Where did the money go?’ — and it turns out it didn’t primarily go to workers who would have lost jobs. It went to business owners and their shareholders and their creditors.”

A report by researchers from MIT’s Center for Transportation & Logistics and the Council of Supply Chain Management Professionals found that nearly half of supply chain professionals have remained committed to the same level of supply chain sustainability as before the Covid-19 pandemic, reports Laura Cooper for The Wall Street Journal. “The report, which surveyed some of 2,400 supply-chain industry professionals, also showed that 36% sought to increase their efforts to be more sustainable,” writes Cooper.

The driverless car industry lacks a clear business model in comparison to its competitors, reports Patrick McGee for Financial Times. “Driverless does not mean humanless,” says research scientist Ashley Nunes. “Robotaxis replace one set of human costs, the human driver, with another, inefficiency.”

Forbes reporter Abdo Riani spotlights an MIT and Northwestern study that uncovered why startup founders should be more cautious when listening to customer feedback. In a “study of six years’ worth of transactional data of 130 thousand customers in large retail chains…[researchers] made an interesting discovery – about 25% of customers consistently buy products that end up failing within 3 years,” writes Riani.

Fast Company reporter Clint Rainey writes that a new study co-authored by MIT economists finds that the bulk of the loan money handed out through the Paycheck Protection Program (PPP) helped business owners and shareholders. The researchers estimate that “somewhere between 23% and 34% of PPP dollars went to workers who would’ve otherwise lost their jobs,” writes Rainey. “The rest of the loan money—a full two-thirds to three-fourths—landed in the pockets of either the company’s owners or shareholders.”

Writing for Fast Company, Prof. Erin Kelly emphasizes the need for employers to implement management practices that support the health and wellness of employees. “Forward-thinking business leaders can adopt sound strategies to reduce the negative impact common management practices have on employee health and well-being,” writes Kelly.

Boston Globe reporter Angela Yang spotlights how the MIT Sloan School of Management has been offering a virtual speaker series focused on preparing students for a changing work and business landscape. Prof. Erin Kelly, who worked on a toolkit launched in July aimed at helping employers create more supportive work cultures, noted that it’s "an exciting moment, because we may be ready to look at how work can be more sane and sustainable across all kinds of occupations.”

Jin Stedge ’13 cofounded TrueNorth, a trucking company aimed at putting truckers in charge of their own companies, reports Igor Bosilkovski for Forbes. “We give truckers a single place to manage their whole business, and that’s everything from finding and booking loads, sending updates to customers, tracking applications, all in one place and charging one clean fee instead of ten different fees,” says Stedge.

NPR’s Ted Radio Hour spotlights the work of Alicia Chong Rodriguez SM ’17, SM ’18, who is trying to address the gaps that exist in women’s health data through a smart bra that can be used to acquire physiological data. Chong’s startup BloomerTech has “built medical-grade textile sensors that can adapt to multiple bra styles and sizes for continuous, reliable and repeatable data all around her torso and her heart.”

Bloomberg Businessweek reporter Shawn Donnan spotlights Prof. David Autor’s series of research papers examining the impact of the surge of Chinese imports on the overall American economy and specific regions of the country. Autor and his colleagues make the case that “well-funded, targeted government policies could have helped prevent the economic blight that engulfed many affected communities.”

After the Covid-19 pandemic caused a drop in revenue, Christine Marcus MBA '12 reinvented Alchemista, her food tech delivery service, reports Geri Stengel for Forbes. Marcus targeted the home market allowing property managers to “use temperature-controlled food lockers as vending machines to offer meals, snacks, and more in the lobby or another common area,” writes Stengel.

During CNBC’s Technology Executive Council summit, Prof. Christopher Magee related how “allocating R&D resources efficiently is a critical skill, but one that most companies struggle with,” according to CNBC reporter Susan Caminiti. Magee's latest research “uses AI to predict the speed of the development of specific new innovations, all with the goal of deploying resources smartly and effectively,” writes Caminiti.

A new study by Prof. Danielle Li and University of Minnesota Prof. Alan Benson explores the gender promotion gap, writes Boston Globe reporter Kevin Lewis. “Researchers found that women were given lower ratings of future potential but higher ratings on current performance – a phenomenon that explained up to half of the overall gender disparity in promotion,” writes Lewis.

Institute Prof. Daron Acemoglu and his colleagues make the case in a piece for Wired that using the Turing test to help develop AI technologies for businesses has led to a “fundamental mismatch between the needs of business and the way AI is currently being conceived by many in the technology sector.” They write: “Businesses that find a productive way of using machine intelligence will lead by example, and their example can be followed by other companies and researchers freeing themselves from the increasingly unhelpful AI paradigm.”