John Naughton includes research by Professors Eric Brynjolfsson and Sandy Pentland for this Guardian article on Big Data. Both Brynjolfsson and Pentland acknowledge that Big Data analytics provide a great deal of information about individuals and organizations.
Joshua Rothman writes for The New Yorker about Professor Alex "Sandy" Pentland’s book, Social Physics. “In fact, part of what makes the book so interesting is that Pentland has figured out how to capture, in numerical form, the intimate social vibrations of office life,” writes Rothman.