In the Media

"You remember when we go to election polls, the voting booth, during elections, we get a little sticker that says 'I Voted'" says Prof. Sinan Aral of a new study that finds hearing about people who have received the Covid-19 vaccine can increase vaccine acceptance rates. "You should think of this as a very similar type of strategy. The reason we get that sticker that says 'I Voted' is that social proof motivates people to join in. And so if we got a sticker or put out a video or put out a message that said, 'I got vaccinated,' it would have the same effect for the same reasons."