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In the Media

BBC News

In an article about new technologies that read people’s desires, Colin Barras of BBC News highlights MIT startup Affectiva, which uses computer programs to judge people’s reactions. 

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Screenshots from a video from Affectiva shows how the Affdex software tracks facial cues to infer emotions. At top left, a fixed stare signals concentration; at top right, a furrowed brow signals confusion; at bottom right, a raised brow signals enjoyment; and at bottom left, a wrinkled nose bridge may signal disgust.

A market for emotions

With emotion-tracking software, Affectiva attracts big-name clients, aims for “mood-aware” Internet.

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